FREELETICS: We're proud of you
How to spark engagement with authentic stories involving actual customers.
The Challenge
Using video storytelling to keep mobile training-App users excited about the product, during tough winter days.
The campaign
Using weakness as strength - by challenging the remote training community: tough days are to show true dedication. #NoExcuses
"We're proud of you"
The results
200% increase in engagement. Community postings show actual get-togethers being planned in social feed.
Part 1: long-form dedication clip
Platform: Facebook & Youtube
Goal: community building
Part 2: 10-20 Sec shorts
Platform: social channels
Goal: garnering motivation, community support & excitement
The Winter Motivation campaign generated a peak in interaction, on social media AND in real life.